Everything we set out to do in business is an experiment. We don't know the outcome of our investments until we've experimented and tested the variations. Unfortunatly most of us do not plan, measure and use the lessons from these experiments effectively. We get mired in the trees and weeds and lost clear sight of the forest but the forest is where real treasures and lessons are hidden. Experinator is a laser-focus tool for designing, planning, executing, tracking, measureing, reporting and pondering business EXPERIMENTS.